Philip Wilson on TAME TALK
Do I not like Team Talk. But for years, with one
or two short-lived exceptions, it has been the only magazine
devoted to the non-League scene that is regularly and easily
available. So every month I buy it and every month I wish I
hadn't.
Why? Because Tame Talk is a classic missed
opportunity. In terms of both style and content it could be
so much better. Take their editorial 'policy', for example.
Now of course they are entitled to express whatever opinion
they like. But the trouble is that, more often than not,
they don't. While the chances of Tame Talk publishing
a controversial article are infinitely less remote than
those of Lady Olga Maitland saying something that isn't
either mendacious, cruel or stupid, you would still get very
good odds against either happening within the next hundred
years or so. So instead of anything approaching insight into
the pros and cons of any of the big issues facing non-League
soccer today: for example, the funding of the game, the
structure of the pyramid, and particularly, the by now
annual fiasco over ground grading and promotion to the
Conference, we get a few platitudes at best, and a complete
side stepping of the issues at worst.
Indeed I think the closest Tame Talk has ever come
to an unpopular opinion was that of the former editor Steve
Whitney's oft-repeated view of fanzines. He didn't - and
presumably still doesn't - approve of them. Or more
specifically he doesn't approve of their "unprovoked attacks
of hard working, unpaid and devoted club officials" (or
words to that effect), conveniently choosing to ignore the
fact that there is much more to fanzines than this. By
tarring them all with the same brush of scurrilous
irresponsibility, one wonders if he believes fans have the
right to criticise at all. This is rich coming from a man
who is, after all the editor of what can in many ways be
seen as simply a mega-fanzine itself. I wouldn't be the
first to criticise the fact that most of the pages in Tame
Talk are made up with submissions from unpaid contributors
rather than professional staffers.
And what is it these unpaid contributors usually
contribute? Groundhopping, groundhopping and more
groundhopping. Articles of the 'Didn't we have a luvverly
time the day we went to Bangor/Bracknell/Barking' variety.
This of course, is the other big flaw in Tame Talk's
content as it goes hand in hand with the cosy editorial
policy to perpetuate the myth that everything in the
non-League garden is rosy.
Yet these are just the main points. I could mention all
the magazine's other annoying little features like the
undeniable Southern bias or Tony Williams' determination to
mention Yeovil given the slightest excuse.
So much for content, what of the style? Well imagine for
a second that you're a supporter of any League club browsing
through the soccer magazines in WH Smith, when you pick up a
copy of Tame Talk. One glance at its dull layout,
worse typefaces and numerous typographical errors isn't
going to do anything to dispel your view that the non-League
game appeals only to train spotters, strange weedy obsessive
sorts in anoraks and other assorted marginal types. My point
is that not only is Tame Talk a magazine by soft
headed groundhoppers for soft headed groundhoppers, what's
worse is that it looks like one too. Despite recent advances
in publishing technology the format has hardly changed from
when the magazine was known as Non-League Football
years ago.
So why is it still thriving after all this time? It's the
old London Evening Standard syndrome again. People
know it's crap but they buy it because it's all there is. As
a result it becomes so well established that any attempt to
introduce a competitor fails because it can't get a foothold
in the market.
So until someone tries again, I'm afraid it's Tame
Talk - take it or leave it. I know what I'll be doing
from now on.
Issue 020 - August 1994
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